Japanese snowboarder Ayumu Hirano has been named UNIQLO's latest brand ambassador, following in the footsteps of Roger Federer, Kei Nishikori and Adam Scott.

The Winter Olympic silver medallist commented 'I have had an interest in UNIQLO products for some time, and I believe that together we are doing something really fresh that has never been done before - bringing the world of snowboarding style together with the many levels in people's lives supported by LifeWear'.